Provide information to learners about what targeted ads are and how they shape our online experiences
About This Module
This curriculum module is based on takeaways from series two of NYC Digital Safety training videos. You may use this module by:
- Including it in your pre-existing public workshops
- Combining it with other NYC Digital Safety modules to make a longer data-privacy focused workshop
- Sharing the handout with library users at various service points
Downloadable presentation slides and a facilitation guide can be found below.
Learning Outcomes
By the end of this module, learners will be able to:
- Define targeted ads
- Describe how targeted ads work
- Use best practices to manage targeted ads
Lesson Plan
This lesson plan is also included in the downloadable facilitation guide below. You are welcome to use any and all of this, or adapt it as you see fit.
This module will take approximately 50 minutes to complete. You can combine this module with others (notably the module on Ad Settings) for a longer learning experience.
Introduction and welcome
Greet learners and review the plan for this module
Defining targeted ads
Provide a brief definition of targeted ads and see if anyone has any questions or anything to add
Discussion: Views on targeted ads
Ask your learners to discuss and share their views and perspectives on targeted ads in small groups. Have them share their views to the entire group
Targeted ads and their implications
Explore what targeted ads are and what are some of the issues and implications posed by targeted ads. Pause for questions.
Benefits and drawbacks of targeted ads
Review the pros and cons of targeted ads and see if anyone has anything to add to these lists
Activity: Viewing targeted ads on social media
Put learners into pairs so they can discuss this activity together. Have them pull up a social media site and examine the targeted ads they are seeing. Have everyone share their impressions
Wrap up, final tips, and final questions
Review the closing thoughts and share the suggested resources. See if anyone has any final questions
Next Steps
Download the materials below for use in your workshop or at service points throughout your library.
If you plan to create a longer privacy-focused workshop using these materials, here is a link to Google slides. Feel free to make a copy if you’d like to add these slides to any other deck.
And please let us know how it went! Use this form to share your feedback on this module. We’d love to hear from you.